Armed to the teeth with the (incessant) information that the Country Email List network of networks places in their hands, the consumer cares little or nothing about the promotional messages of the brands. And all that remains is to push him to complete stages Country Email List in his “ customer journey” (and little else) because he is the one who has, after all, the upper hand. Product 60 years ago the marketers were owners and lords of the product, but today they Country Email List have absolutely negligible influence on
The marketers are given the final Country Email List product and are provided with instructions to market it properly and make it reach the eyes of their target in the most pertinent channels. Marketing and product development live in completely Country Email List different galaxies and, even when marketers are in control of customer feedback, it is very difficult to convert that feedback into substantive changes in the product. As if that were not enough, many Country Email List products are practically indistinguishable from each other, which makes promoting them almost impossible. In this case, the one who really takes the reins of the promotion is the USP (
Unique Selling Proposition) of the product, Country Email List which is not defined in any case by the marketing department but by the product department (and of which, unfortunately, many brands that browse adrift in the ocean of uniformity). Marketers are no Country Email List longer in control of the 4 PS of marketing In short, most marketing departments today do not have any power over the point of sale, which is ultimately defined by the sales department so Country Email List that the products are as accessible as possible to the end customer.